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Why content matters

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A recent survey amongst Accenture alumni worldwide revealed that more than 40% of respondents see content as one of the main reasons to stay connected. This made me think of my days at Accenture. The belief that we had an unmatched internal knowledge sharing capability, I hesitate to say network, gave us the strength to solve almost any client problem. With the arrival of the Internet, I thought that this would become less relevant. But it hasn’t…

In my recent discussions with Vlerick and UCL Alumni on ‘how to create more added value for our Alumni’ there was general consensus that having access to exclusive content was a major driver to remain engaged in our network. People were interested in information provided by Accenture and the academic world, but also in knowledge residing with other alumni, especially information outside their current area of expertise.

I believe that people aren’t looking for more data, but for better information. Information from verified sources, interpreted by experts they can trust. And our alumni network can and should play a role in fulfilling this.

First there’s the content we push. We do this because we believe it’s of interest to you. There’s a lot out there and it comes in different formats. Here are a few examples.

A couple of months ago, I attended an Accenture Alumni Global Webcast about Accenture’s 2017 Technology Vision. There are similar webcasts on trendsetting topics almost every quarter.

You also get access to events we don’t organize ourselves, but are nevertheless exclusive in nature. For example, on May 24, we are invited to lunch with Jo Deblaere (Accenture COO) at De Kamers in Antwerp, a business club created by alumnus Jan Renaer. As Accenture Alumni, we get privileged access to this event, which would otherwise be for club members only.

And finally there’s our LinkedIn group where you can find regular updates on interesting studies and events posted by Accenture BeLux. Plus, you can use this group to share your own information, request information from other alumni or contact us to invite former colleagues to events you organize.

If you are in any doubt about the value of a network, Metcalfe has scientifically proved it. His law says that the value of a network is equal to the square of the number of users. Why wouldn’t you be one of them?

I hope to meet or read you in the near future!

 

Eric Lonbois

President Accenture BeLux Alumni Network

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